SocialmediaBiz noticed something I've started seeing - which is that Twitter tweets are starting to appear at the top of Google's search results. The question is: how can a 140 character mini-post outrank a 1000 word blog post with links, subscribers, images and comments in terms of value? Perhaps Google has made a conscious decision to rank recency over substance - or perhaps (as I suspect) it's working on something more useful.There's a growing area of social media monitoring concerned with tracking the trends of real-time media (such as Twitter), where value is ascribed not only to the substance or recency of the content, but to the number of followers/subscribers, the influence of these people and the number of times the content is linked to or re-tweeted (see my previous posts on Radian6 and Scoutlabs).
Google is doubtless amending it's algorythm to take these factors into consideration - so in a few months, "mitra bootstrapping" (the search SocialMediaBiz did) won't produce a tweet as the #1 result. Note: the post they referred to is now second on Google, with a blog post above it. Perhaps the future arrived while I was writing this post).
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