Friday, October 31, 2008

Trutap leads the way with Mobile IM

It's official, Trutap now offers the most comprehensive mobile IM service around. With the addition of GTalk, Facebook, Jabber and Rediff Bol (which is big in India) and the forthcoming release of up to 10 more transports, we've set the benchmark for other mobile social networks.
In the same press release, we announced we have 250,000 users around the world. We actually have users in every single country (including the Maldives, I was heartened to see) who send millions of messages a week. Among the next transports to be added are MySpace and GaduGadu (which is huge in Poland), so we're expecting another burst of activity then.

The story has been well covered in the blogosphere - see our feature on TechCrunch - and we're planning to maintain this momentum as winter draws on. We've been fairly quiet for the last 6 months (silent, might be closer to the mark), but as much of the industry knows, we're not dawdling ;). Our users can already use Trutap for IM, group messaging, blogging and sharing photos, but there's a lot more we can offer. In particular we think Java apps are much more suitable for social networking than many of the WAP equivalents - notably MyGamma and Itsmy.com (though I actually really like the latter) - because we don't have to keep loading web pages all the time. To my mind, waiting isn't conducive to an exciting social networking experience.

Equally, we can provide instant access to (and storage of) contacts and use of more of the phone's native features - which together, provide a compelling suite of features with the speed and UI that today's mobile users expect. In fact, Trutap's been called "the ihpone for everybody else", and I really like that. India is one of our primary markets and the iphone has categorically failed there so far (how many people in the UK can afford a $710 phone, let alone India?). If we can provide a little bit if the iphone magic on the most popular 450 "mid-range" handsets, we'll we providing a truly great service.

Friday, October 24, 2008

Start Looking East

Mobile social networks focusing on emerging markets, particularly in India, Indonesia and China will be big business in the next few years. A new Junpier Research report says that by 2013 730m people around the world will be using social networks on their mobile phones.

These are described as "conservative" figures, because BRIC countries are apparently very difficult to forecast accurately. From my personal experience (see my India post below), I believe Asia represents the future both of mobile social networking and social networking.